Wendy Lias Psychotherapy
Full-funnel brand build for a modern private practice. Wendy, a seasoned therapist launching her own practice, came to me for a brand that felt both grounded and joyful—professional enough for a clinical setting, but with a tone that was friendly and bright.
We partnered closely to create a full brand rollout including positioning, visual identity, website design, and social templates. The identity centers on a custom logomark featuring two chairs forming a “W”—a symbol of the safe, conversational space Wendy fosters with clients. A flower blooming at the center nods to connection and growth, two key values in her work.
This system came to life across her site, social presence, and email touchpoints, giving Wendy a cohesive, approachable foundation to build lasting client trust from the very first click.
BUILDING THE FOUNDATION
The process began with Brand Discovery: a collaborative strategy phase that included defining Wendy’s mission, values, and differentiators. We developed her positioning statement, core values and outlined key audiences—from new mothers seeking postpartum support to adults navigating trauma or anxiety.
VISUAL IDENTITY
Wendy wanted a brand that balanced professionalism with her love for bright, playful colors. Together, we developed an identity that feels polished yet joy-filled, reflecting her welcoming nature and expertise.
WEBSITE DESIGN
The site design needed to be clean, mobile-friendly, and easy to navigate—especially for users seeking support during times of stress or overwhelm. Every decision, from imagery to headline copy, was made to reduce friction and offer reassurance. Visually, we wanted it to feel professional while maintaining the brand's bright, playful vibe.
SOCIAL MEDIA TEMPLATES
To help Wendy maintain a consistent and on-brand presence, I created a set of social templates for Instagram and Facebook. These graphics are built to flex across announcements, quote posts, and helpful mental health resources—offering design support for ongoing client connection.
EMAIL TEMPLATES
Whether for appointment confirmations, resources, or newsletters, I created email templates that echo the same steady tone and visual style. Clean, readable layouts help Wendy communicate clearly while strengthening trust and brand recognition.