Seasonal & Lifecycle Email Campaigns
Lilly Pulitzer is a resort-wear brand that celebrates print, optimism, and all things sunshine. During my time with the brand, email was the top revenue-driving platform—making thoughtful, high-performing design critical to business success. Our strategy aimed to balance inspiration, education, and—most importantly—conversion. I approached each email with a focus on clear visual hierarchy, above-the-fold engagement, responsive layout, and strategic CTA placement. I created designs that honored the brand’s vibrant, joyful aesthetic while being grounded in data, A/B testing, and user behavior insights.
SPRING SEASONAL CAMPAIGN
Lilly Pulitzer’s spring season marks a fresh start to the retail year, building excitement after the holiday rush and slower winter months. This campaign features emails from a key March delivery—Drop 4—highlighting a color shift toward cooler spring tones like royal blues, light purples, and bright greens. These emails helped bridge early-season optimism with the bolder momentum of summer, maintaining customer engagement through thoughtful pacing, evolving color palettes, and high-performing categories.
SUMMER SEASONAL CAMPAIGN
Summer is Lilly Pulitzer’s biggest season of the year—the moment when the brand’s signature prints and energy come to life in full force. These emails marked the seasonal shift from spring’s soft optimism to summer’s bold vibrancy, with visuals evoking sun-drenched days, poolside lounging, and tropical getaways. Custom color and new prints took center stage, especially in high-performing categories like dresses and swim. Our “New Arrivals” emails always led with a standout fashion piece, strategically supported by a variety of categories to maximize engagement and conversion.
CUSTOMER LIFECYCLE JOURNEYS
These automated HTML templates guided customers through every phase of their journey—from welcome series to upsells and milestone re-engagement. Built with dynamic content blocks to pull in personalized product recommendations, the designs had to be flexible yet visually on-brand. I refreshed the templates seasonally to keep them relevant, ensuring a consistent look across varied customer segments. The goal was to build trust and connection at every touchpoint, using thoughtful layout, intentional whitespace, and modular components optimized for engagement and conversion.
WELCOME SERIES
UPSELL SERIES
ANNIVERSARY SERIES
