Lilly Pulitzer Marketing Laydowns

In my role at Lilly, I plan and art direct all off-model marketing photography. What started as a need for a few social media images quickly grew into 30-50 shots per season. This creative content is now a critical part of our overall campaign strategy and used throughout our site, emails, social platforms, and digital advertising. 

Lilly Pulitzer E-Commerce

For their Spring 2020 season, Lilly Pulitzer was ready for a complete e-commerce photography overhaul. The current imagery was a mix-match of outdated direction resulting in stiff posing, inconsistent lighting, and inaccurate product color. I was tasked with updating our style guide addressing everything from model mood, lighting, and the implementation of processes that would keep us consistent and efficient. I art direct all e-commerce photoshoots to ensure our images are not only engaging and inspiring, but also true to the product to ensure a positive customer experience. 

Rue La La Home

While at Rue La La, I supported the  Associate Creative Director in the remote art direction of our hard and soft home creative content. With our offices in Boston and photo studio in Kentucky, I was able to effectively communicate set, prop and product plans, along with rounds of feedback to photographers and stylists to achieve high-quality results.