Bagels, Spreads & Locks
Elevated creative for a brand that doesn’t take itself too seriously.
Bagels, Spreads & Locks is a sports betting subscription brand founded by two friends with deep industry expertise and a sense of humor to match. They wanted a brand that stood out in a crowded space—fun, a little irreverent, but still clean and trustworthy.
Together, we created a bold visual identity full of personality, featuring custom illustrations by @brittbosdraws. I expanded the brand into a full digital rollout, designing the website, social media graphics, and digital ads, and partnered with a developer to bring the site to life.
From there, I helped set the team up in Canva, so they could maintain brand consistency on social while keeping things quick and DIY-friendly.
BUILDING THE FOUNDATION
Before any design began, we collaborated on a brand strategy rooted in their values: authentic, methodical, benevolent, and just the right amount of unserious. The goal? To blend trustworthy leadership and proven strategies with a laid-back, community-driven approach to sports betting. These guys knew what set them apart—they’re here to teach, not shout—and our discovery process helped shape a brand that communicates expertise and fun without compromise.
VISUAL IDENTITY
The founders knew they wanted their faces in the brand—literally. We partnered with illustrator @brittbosdraws to create custom artwork that captured their personalities and the brand’s playful spirit (not to mention, bringing the lox/locks pun to life). The creative challenge was evolving their early, lower-quality examples into something elevated, modern, and still playful. The result is a visual identity that feels clean, confident, and one-of-a-kind.
WEBSITE DESIGN
I designed a 9-page responsive website that brings the brand to life across desktop and mobile. Partnering with a remote development team, I stayed hands-on throughout the build to ensure the final product maintained visual consistency and stayed true to the brand vision. This site balances clarity with character—and sets a strong foundation for future growth.
SOCIAL MEDIA TEMPLATES
To set them up for success, I created custom social templates that the founders could easily update on their own using Canva. Each layout was designed to match the identity while giving them flexibility to post consistently with a polished, professional look—without needing a designer on hand every day.
DISPLAY ADVERTISING
To build awareness and drive traffic to the new site, I created a suite of Google Display ads in multiple sizes. Each ad leans into the brand’s unique position in the market: expert insights, no gimmicks, and a community-first mindset. Clean design meets punchy headlines to stand out in a crowded ad space.
