Photo Art Direction
At Lilly Pulitzer, I led the in-studio photography direction—concepting seasonal shoots, planning production, and overseeing execution across e-commerce, still life, and on-figure campaigns. My role was to bring consistency, clarity, and creative vision to each shoot while aligning with the broader brand strategy. I also managed our team of retouchers and reviewed all imagery for quality, color accuracy, and consistency before delivery.
E-COMMERCE ART DIRECTION
In Spring 2020, I led a full overhaul of Lilly Pulitzer’s e-commerce photography. The existing imagery lacked cohesion and no longer reflected the brand’s energy or quality. I developed a new style guide that addressed everything from lighting and model posing to shot consistency and color accuracy. I’ve continued to art direct every e-commerce shoot since—ensuring each image is both inspiring and true to the product.
STILL-LIFE ART DIRECTION
What began as a handful of off-model shots for social media evolved into a key campaign component. I concepted and art directed all still-life photography—laydowns, flat lays, and styled detail shots. These visuals now serve as essential brand content across email, web, digital advertising, and social platforms.
ON-FIGURE STUDIO CAMPAIGNS
My role expanded into leading on-figure creative campaigns that complemented our location shoots and seasonal narratives.
