top of page

Rue La La Creative Content

Rue La La is a flash sale site with a daily curation of high-end fashion and home boutiques. As a Senior Designer, I led a team of four junior designers responsible for creating all home and promotional creative.

fashion boutiques

HOME boutiques

PROMOTIONAL boutiques

HOME boutiques

SITE TAKEOVERS

Occasionally, brands would require a full spotlight page that remained onsite longer than the standard boutiques.

These campaigns required further collaboration with merchants and brand partners to ensure an immersive user experience and high conversion.

NewLogoJH copy.jpg

bottom of page