Rue La La Flash Boutique Campaigns
Sales, steals, blowouts, and clearance—getting shoppers to click again and again. Rue La La moved fast, and so did its creative. I designed hundreds of high-converting boutique graphics for promotional sales, home shops, and fashion collections—each one tailored to feel elevated, editorial, and on-brand. The challenge: make every boutique feel fresh, even when the theme was another dress sale.
Spotlight Pages & Brand Takeovers
Extended exposure. Elevated execution. Some boutiques earned a full-page, full-bleed treatment—whether through exclusive brand partnerships or curated Rue La La experiences. These high-visibility takeovers required thoughtful coordination: balancing Rue’s elevated design standards with outside brand guidelines or crafting a cohesive visual story across a mix of products and labels. Designed to live longer than our standard daily shops, these pages invited users to slow down, explore, and convert.
