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Rue La La Creative Content

Rue La La is a flash sale site with a daily curation of high-end fashion and home boutiques. As a Senior Designer, I led a team of four junior designers responsible for creating all home and promotional creative.

fashion boutiques

HOME boutiques

PROMOTIONAL boutiques

HOME boutiques

SITE TAKEOVERS

Occasionally, brands would require a full spotlight page that remained onsite longer than the standard boutiques.

These campaigns required further collaboration with merchants and brand partners to ensure an immersive user experience and high conversion.