Video Art Direction
In my role at Lilly, I oversaw the creation of our brand videos—from directing talent and videographers on set to collaborating with editors during post-production.
I specialize in polished, campaign-driven content with a strong narrative and cohesive art direction—videos that feel elevated, intentional, and aligned with the overall brand experience. This approach allows the final product to resonate across platforms, from CTV and social media to native and paid advertising.
SHORT-FORM VIDEO GALLERY
A collection of brand videos created to support seasonal launches, product and print features, and social storytelling. These include quick reels, stop motions, and more polished campaign videos—designed for use across digital platforms, CTV, in-store displays, and social media.
LONG-FORM VIDEOS
These storytelling-driven videos offer a deeper look at the brand—its history, values, spaces, and community. From a flagship store tour to behind-the-scenes of our 60th anniversary presentation, each piece was created to connect with our audience in a more meaningful way. These videos lived on our website, blog, and YouTube, and were designed to inspire, inform, and celebrate.
