Lilly Pulitzer Resort '21 Season

For Resort 2021, Lilly Pulitzer invited everyone to celebrate The Happiest Season with the brightest prints, boldest gifts, and most joyful moments. As the Creative Content Supervisor embedded within the marketing department, I played a key role in concepting and executing this 360 holiday campaign.
 

While the campaign was a team-wide collaboration, my focus was on email marketing design, still-life art direction for giftables and gifts with purchase, all e-commerce photography and leading creative for all video content—from scripting through final edit. I helped translate the seasonal vision across channels to ensure consistency and cohesion across both digital and in-store touchpoints.​