Daydreamer Coaching is an LA-based life coaching brand built to support clients on a path of intentional self-discovery. Drawing from the founder’s personal aesthetic and values—grounded in emotional clarity, intuition, and the West Coast’s natural landscape—we developed a visual identity that embodies warmth, trust, and transformation.
The logo system pairs soft, hand-finished typography with an earthy color palette inspired by sand, clay, pottery, and the ocean. Celestial illustrations add a spiritual dimension, reinforcing the brand’s alignment with personal growth and mindfulness. The result is a cohesive, elevated identity that feels serene and human—inviting clients into a space that’s both aspirational and deeply grounded.
SOCIAL MEDIA TEMPLATES
We extended the brand across custom social templates designed for text-driven storytelling—perfect for sharing guidance, quotes, affirmations, and reflective prompts. The layouts strike a balance between content-rich posts and clean design, allowing Daydreamer’s voice to shine through in a way that feels both intentional and approachable.
IMAGE CURATION
To help build a cohesive visual foundation, we curated a gallery of high-quality, rights-cleared imagery that reflects the brand’s tone and themes. This starter library serves as an aligned content resource the founder can draw from as the brand grows, ensuring visual consistency across platforms.
