Any Legal Matter helps individuals find the right legal counsel—quickly, personally, and with confidence. Starting with brand strategy, we defined their core values of trust, connection, ease, and accessibility, as well as their target audience and market positioning. From there, I developed a visual identity rooted in what sets the brand apart—the founder’s personal network and one-on-one approach. The clean, modern sans serif keeps the brand feeling fresh and current—never stuffy or elitist—while the rich, warm palette adds just enough sophistication to establish credibility and trust. The final brand system balances professionalism and warmth, positioning Any Legal Matter as a trustworthy resource in an overwhelming legal landscape.
MOCKUPS & MERCHANDISE
A few branded extras—like business cards and a mug—help show how the Any Legal Matter identity works beyond the screen. These simple pieces reflect the brand’s friendly, professional feel.
IMAGE CURATION
To build a cohesive visual foundation, I curated a gallery of high-quality, rights-cleared imagery that reflects Any Legal Matter’s warm, elevated tone. This starter library gives the founder an aligned resource to draw from as the brand grows, helping maintain consistency across platforms.
